Tag public relations strategy

How Often Should a Business Send Press Releases?

How Often Should a Business Send Press Releases

Deciding how often to send a press release comes down to a single principle: newsworthiness. This guide explains ideal frequencies based on business size, valid reasons for media outreach, and how to protect your brand from reporter fatigue. One of…

The Complete Press Release Distribution Checklist

A professional desk setup showing a press release distribution checklist and a laptop ready to pitch journalists.

Writing a compelling press release is only half the battle. If your announcement does not reach the right journalists at the right time, even the most newsworthy story will go unnoticed. Press release distribution requires a systematic approach. Editors and…

Common Press Release Mistakes to Avoid (And How to Fix Them)

A computer monitor displaying a crowded email inbox in a busy newsroom setting.

Journalists, editors, and news producers delete hundreds of emails every single day. A crowded newsroom leaves zero margin for error, meaning a poorly constructed press release rarely gets a second glance. When an announcement fails to generate media coverage, companies…