Tag Media relations

How to Write Press Release Headlines That Earn Clicks

A computer monitor displaying a press release headline in an email inbox.

Journalists receive hundreds of pitches every day. Most of those emails are deleted without ever being opened. The deciding factor between a deleted pitch and a published story is almost always the headline. If your headline fails to communicate the…

Common Press Release Mistakes to Avoid (And How to Fix Them)

A computer monitor displaying a crowded email inbox in a busy newsroom setting.

Journalists, editors, and news producers delete hundreds of emails every single day. A crowded newsroom leaves zero margin for error, meaning a poorly constructed press release rarely gets a second glance. When an announcement fails to generate media coverage, companies…