Tag media outreach

When Should Companies Issue a Press Release?

A communications professional reviewing a corporate announcement on a tablet in a modern office setting.

Companies frequently waste resources by distributing press releases for internal milestones that lack broader public or industry interest. A press release is a formal media tool designed to announce material changes, major product launches, leadership transitions, and strategic partnerships. Determining…

How Often Should a Business Send Press Releases?

How Often Should a Business Send Press Releases

Deciding how often to send a press release comes down to a single principle: newsworthiness. This guide explains ideal frequencies based on business size, valid reasons for media outreach, and how to protect your brand from reporter fatigue. One of…

Common Press Release Mistakes to Avoid (And How to Fix Them)

A computer monitor displaying a crowded email inbox in a busy newsroom setting.

Journalists, editors, and news producers delete hundreds of emails every single day. A crowded newsroom leaves zero margin for error, meaning a poorly constructed press release rarely gets a second glance. When an announcement fails to generate media coverage, companies…