Tag Wire Distribution

When Should Companies Issue a Press Release?

A communications professional reviewing a corporate announcement on a tablet in a modern office setting.

Companies frequently waste resources by distributing press releases for internal milestones that lack broader public or industry interest. A press release is a formal media tool designed to announce material changes, major product launches, leadership transitions, and strategic partnerships. Determining…

How to Write Press Release Headlines That Earn Clicks

A computer monitor displaying a press release headline in an email inbox.

Journalists receive hundreds of pitches every day. Most of those emails are deleted without ever being opened. The deciding factor between a deleted pitch and a published story is almost always the headline. If your headline fails to communicate the…