A corporate crisis rarely affords executives the luxury of absolute certainty. The decision to issue a formal press release during an ongoing incident hinges on a fragile equilibrium: answering to stakeholders without compromising legal standing or compounding operational confusion. The…
Journalists scan hundreds of pitches and press releases every single day. They operate on strict deadlines and have little patience for ambiguity. When a reporter reads your news, their first question is usually, “Who is this company and what do…
Journalists receive hundreds of pitches every day. Most of those emails are deleted without ever being opened. The deciding factor between a deleted pitch and a published story is almost always the headline. If your headline fails to communicate the…
Journalists receive hundreds of pitches and press releases every single day. The vast majority are deleted within seconds. The reason is simple: most press releases are not actually news. They are corporate announcements masked as news, written for internal stakeholders…
