Tag PR best practices

Blog

The Complete Press Release Distribution Checklist

A professional desk setup showing a press release distribution checklist and a laptop ready to pitch journalists.

Writing a compelling press release is only half the battle. If your announcement does not reach the right journalists at the right time, even the most newsworthy story will go unnoticed. Press release distribution requires a systematic approach. Editors and…

ACINews
July 28, 2026

Blog

What Makes a Press Release Newsworthy? A Complete Guide for PR Professionals

A media editor reviewing press releases on a computer monitor in a modern newsroom.

Journalists receive hundreds of pitches and press releases every single day. The vast majority are deleted within seconds. The reason is simple: most press releases are not actually news. They are corporate announcements masked as news, written for internal stakeholders…

ACINews
July 23, 2026

Blog

How Long Should a Press Release Be? A Guide to Format and Word Count

How Long Should a Press Release Be A 2026 Guide

If you ask a newsroom editor how long a press release should be, the answer is almost always the same: as short as possible. Journalists receive hundreds of pitches and announcements every single day. They do not have the time…

ACINews
July 23, 2026