Tag PR best practices

When Should Companies Issue a Press Release?

A communications professional reviewing a corporate announcement on a tablet in a modern office setting.

Companies frequently waste resources by distributing press releases for internal milestones that lack broader public or industry interest. A press release is a formal media tool designed to announce material changes, major product launches, leadership transitions, and strategic partnerships. Determining…

How Often Should a Business Send Press Releases?

How Often Should a Business Send Press Releases

Deciding how often to send a press release comes down to a single principle: newsworthiness. This guide explains ideal frequencies based on business size, valid reasons for media outreach, and how to protect your brand from reporter fatigue. One of…

The Complete Press Release Distribution Checklist

A professional desk setup showing a press release distribution checklist and a laptop ready to pitch journalists.

Writing a compelling press release is only half the battle. If your announcement does not reach the right journalists at the right time, even the most newsworthy story will go unnoticed. Press release distribution requires a systematic approach. Editors and…