Tag Newsworthiness

When Should Companies Issue a Press Release?

A communications professional reviewing a corporate announcement on a tablet in a modern office setting.

Companies frequently waste resources by distributing press releases for internal milestones that lack broader public or industry interest. A press release is a formal media tool designed to announce material changes, major product launches, leadership transitions, and strategic partnerships. Determining…

How Often Should a Business Send Press Releases?

How Often Should a Business Send Press Releases

Deciding how often to send a press release comes down to a single principle: newsworthiness. This guide explains ideal frequencies based on business size, valid reasons for media outreach, and how to protect your brand from reporter fatigue. One of…