Category Blog

Your blog category

How to Write Press Release Headlines That Earn Clicks

A computer monitor displaying a press release headline in an email inbox.

Journalists receive hundreds of pitches every day. Most of those emails are deleted without ever being opened. The deciding factor between a deleted pitch and a published story is almost always the headline. If your headline fails to communicate the…

Common Press Release Mistakes to Avoid (And How to Fix Them)

A computer monitor displaying a crowded email inbox in a busy newsroom setting.

Journalists, editors, and news producers delete hundreds of emails every single day. A crowded newsroom leaves zero margin for error, meaning a poorly constructed press release rarely gets a second glance. When an announcement fails to generate media coverage, companies…

Press Release vs News Article: Key Differences Explained

Press Release vs News Article Key Differences Explained

Key Takeaways Authorship: Public relations professionals write press releases; journalists write news articles. Intent: A press release aims to secure media coverage or control a corporate narrative. A news article aims to inform the public objectively. Audience: Press releases target…

Best Time to Publish a Press Release (2026 PR Guide)

Best Time to Publish a Press Release

A great story means nothing if nobody sees it. Journalists receive hundreds of pitches and press releases every single day. If your announcement lands in an inbox at the wrong moment, it will likely be deleted, ignored, or buried under…

Press Release Format Explained: A Guide With Examples

Press Release Format Explained A Guide With Examples

Journalists and news editors receive hundreds of pitches every single day. Most of those emails are deleted within seconds. If you want your company’s news to be read, understood, and ultimately published, you need to deliver the information exactly how…

How to Write a Press Release Journalists Actually Read

How to Write a Press Release Journalists Actually Read

Reporters, editors, and producers receive hundreds of emails every day. The vast majority of these messages are deleted within seconds. If you want your company’s announcement to become a news story, your press release must respect the journalist’s time. That…

What Is a Press Release? A Complete Beginner’s Guide

What Is a Press Release

Reporters and editors receive hundreds of emails every single day. Most of those emails are pitches from companies asking for coverage. To manage this massive flow of information, the journalism industry relies on a standardized format to quickly evaluate news.…