Reporters, editors, and producers receive hundreds of emails every day. The vast majority of these messages are deleted within seconds. If you want your company’s announcement to become a news story, your press release must respect the journalist’s time. That…

Reporters and editors receive hundreds of emails every single day. Most of those emails are pitches from companies asking for coverage. To manage this massive flow of information, the journalism industry relies on a standardized format to quickly evaluate news.…